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Today ill be introducing everyone to ‘Big Data’! Some of you might
be wondering what is big data and why is it relative to internet marketing or
my blog in general? However, big data is how large corporations, researchers
and marketers interpret data that people provide through technology or media-based
products and services (Chaffey & Ellis-Chadwick, 2016). Big data can also
be seen as a vast database that cannot be processed easily. (Doyle. C, 2016).
This because its so complex! Imagine the entire population of a country and
people downloading and uploading items online, it creates the data that in time
builds up to make a great amount of data or ‘big data’.
Big data can be created from digital sources that are structured
(Databases) and unstructured (machine-generated, digital media, mobile devices,
online publications and social media) (Doyle. C, 2016). That means that every
time we post a picture, share and post, tag a friend in a cool meme we are all
creating data which leads to big data that can later be processed. There is an
interesting statistic on big data too! According to an information &
management journal, it says that we create 2.5 quintillion bytes of data on a
daily basis (Lau. R.Y.K et al 2016). This is amazing to think considering we all
mindless scroll through our Instagram and Facebook feeds without realising the
information we are providing about ourselves.
I can see big data improving and becoming a more defined source of
data. For example, specific data could be 18-year-old males and the photograph they
upload. This will in time make it easier for businesses with access to this
data, enhance their marketing skills to meet the needs of the target market.
All the questions asked about big data lead to one point which is that the advanced
knowledge is what businesses receive when using big data (Punathambekar &
Kavada 2015). What will happen in the future to big data? Will it evolve? Will
it become more specific? Only time will tell!
References
Chaffey.D & Ellis-Chadwick.F, (2016), Digital Marketing 6th edition, Pearson Education
Limited, United Kingdom, Accessed: 18/9/18
Doyle. C, 2016, ‘Big Data’, A
Dictionary of Marketing 4th edition, Oxford University Press. Accessed:
19/9/18
Lau. R.Y.K, Zhao. J, Chen. G & Guo, X, 2016, ‘Big data
commerce’, Information & Management, vol.
53, no. 8, pp – 929-933. Accessed: 19/9/18
Punathambekar. A & Kavada. A, 2015, ‘Debating Big Data’, Crosscurrents Special Section Editorial,
vol. 37, no.7, pp – 1076-1077. Accessed 19/9/18
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