3B.
With today's technological advances
it would be silly to think that a business could set long term goals to achieve.
There are so many updates and IT gurus who need to constantly fix bugs and
update software to make sure that all data is protected due to legal requirements.
There are also many hackers in modern times trying to get personal information
from others and steal account details through viruses and scams, so changes need
to be made frequently. Sometimes the organisation needs to change the view of
their website to keep up with market changes and accessibility, which in time
will make it easier for consumers to operate (Kremkow, B.G 2015).
From a personal point of view,
would you set a long-term goal for something that is going to possibly change
in three months’ time? I know I wouldn’t! Organisations should start with short
term goals for the website which is more realistic! These goals might be in the
form of number views, likes and shares of the website on social media which in
the long run will get more people viewing the website. The goals from number of
views is a good example of a short-term goal which is achievable. Finally, I’ll
leave you with this thought, if you could choose to set a long-term goal or short-term
goal for a website which would you do?
References
Kremkow, B.G, Baik, J.Y,
MacDonald, M.L & Lee, K.H 2015, ‘CHOgenome.org 2.0: Genome resources and
website updates’, Biotechnology Journal,
vol.10, no. 7. <https://onlinelibrary.wiley.com/doi/abs/10.1002/biot.201400646>
Accessed: 2/9/18
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