HOT TIPS!! for a Friend

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So, I have a friend that is starting a business selling sporting gear. He has a great concept and a way he wants to sell his product, but he struggles with the marketing aspect through social media. Today I will discuss some hot tips and tactics which will help him in advertising his brand to people on social media.

Hot tip #1 – Build Relationships

Social media platforms are your best friend as they are free for basic use! And nearly the whole world has or is using some sort of social media platform. By using these platforms, he can start to build relationships between potential customers and the brand (Chaffey & Ellis-Chadwick, 2016). In some cases, he will be selling his gear to professional sporting teams that will purchase in bulk if the product is great. It is really important for brands to build a connection with people as this then creates excitement and hype around their products. From personal experience social media has a huge effect on trends of a brand. As for my friend I think that he should explore not only the regular used platforms like, Facebook, Twitter, Instagram and YouTube but sites like LinkedIn, Snapchat or even a blog site like this one!

Hot tip #2 - Digital Marketing 

Get the product into the hands of people with high social status people that love fitness so that their followers see your product through their social media. Youtubers are always being sent the latest press releases from different companies and as part of this they are expected to review and promote the products to their audience. I have a friend who is promoting different clothing brands on his social media and I have noticed that more and more people these days are doing this to receive free things but to also grow not only their followers but also the followers of the brand they are promoting.

Hot tip #3 – Audience

Your target audience as we all know are the people you want to sell you product to. You need to know the demographic you are targeting. This means gender, age, religious background, financial status and other information. From here you should develop a plan to see who needs or might want your product and if you should sell to sporting organisations, schools or individuals. Knowing your audience allows you to portray your message in a way that will make it easier when it comes to social media marketing as you can put your brand out there to these demographics on their pages in the form of sponsor sights, ads or pop-ups.

Hot tip #4 - Visuals

Visuals are your best friend!! From a personal point of view, I much rather look at a picture than reading a post. I think that’s why Snapchat and Instagram are such a big hit! It draws the consumer in and gives a representation of what the product you are offering is.It can also demonstrate the quality of the product which might encourage more people to purchase the product. You can also lead them to your website to order or inquire further about the product.

These hot tips will help my friend be successful with his social media marketing strategy and will support the growth of his business.  

Reference

Chaffey.D & Ellis-Chadwick.F, (2016), Digital Marketing 6^th edition, Pearson Education Limited, United Kingdom, Accessed: 18/9/18