https://vmndims.foxsports.com.au/api/v2/img/5a6030b1e4b0fc4ce7f15b20-1530600684746
The Bounce is one of the most iconic TV shows when it comes to
AFL. The bounce is an AFL driven show that discusses the week that was in
football and turns it into a comedy which is very humorous and entertaining
with some of the biggest names in the game hosting the show. The gentlemen of
the show love to crack a joke and show different segments which are sponsored
by different companies. The bounce also uses social media and TV advertisements
with previews of the show to draw their customers back in and build a
relationship with them (Chaffey & Ellis-Chadwick, 2016). This where the
use of electronic customer relationship management (E-CRM) activities come
into use.
The major benefit that can be seen to be effective is the
targeting more cost effective, through social media and TV advertisements The
Bounce benefits from the cost efficiency of these platforms to engage with
their customers or viewers (Chaffey.D & Ellis-Chadwick.F, 2016). There are
also many in show advertisements which benefit the show financially and this is
done through sponsors.
For example, the golden fist segment is awarded to the best defender
for the round of the show and has previously been sponsored by CBUS super. This
aims to build the relationship of the hard-defending players with the hard-working
tradies and building that relationship with the viewers (Chaffey &
Ellis-Chadwick, 2016).
An area where The Bounce can improve its E-CRM is through updates
on how people can provide feedback, get notifications of the time of the show
or if they can get tickets to watch the show live as it has a live audience at
each viewing (Chaffey & Ellis-Chadwick, 2016).
In the future The Bounce will strive because of the millions of viewers
that love the AFL and the comedy that comes with the show! It’s a credit to the
show and its producers for making the brand what it is today.
Comment if you agree that The Bounce is a great show!?
References
Chaffey.D &
Ellis-Chadwick.F, (2016), Digital
Marketing 6th edition, Pearson Education Limited, United
Kingdom, Accessed: 13/9/18
Comments
I just wanted to ask a question regarding the relationship between the levels of viewership enjoyment of the show and the rate of advertising. How do you think the public will react if the quantity of advertisements increases, and subsequently, the airtime of the show continually decreases? Could the show continue to be a success without its sponsors and their advertisements?
In regards to your question regarding the increase advertisement and viewership, i believe if there is an increase then it may take away from the show and time for each of the segments which is what makes the show so great! I think at the moment it has the right balance of advertisement and time for the segments. Also keep in mind that the Fox Footy Chanel runs the show and has specific adds which relate to the sport in general so the show doesn't need to have advertisement every second. I think that the show requires the advertisement to create revenue for themselves even though they are part of a greater network. I believe this could still be successful because of the network funding but I believe that the extra sponsorship is necessary to create extra revenue for the segments they wish to show.
I hope this answers your question!
I believe that the show would be successful due to the characters they have on the show. the AFL legends are very entertaining and i think that what sets it aside from shows like the footy show (NRL) is that it is very relaxed and the comedy is real plus its AFL, who doesn't love AFL!?