The Internet and the 4 P's!!

There is much to consider when talking about the internet and the four p’s of the marketing mix. The four p’s of the marking mix are product, place, price and promotion. I will be discussing the implications of the internet in regard to the four p’s

Product

When it comes to products on the internet they can take many forms as a good or a service. An online good would be an E-Book for example, I have many online textbooks for University purposes they are great, convenient and cheaper than a physical textbook. As for a service a great example would be a Gmail account where you can access documents and personal emails too. How Great!

Price

The pricing models that can be found online are outright purchase, auction, rental, volume purchase and credit term (Chaffey.D & Ellis-Chadwick.F, 2016). There are so many ways that people can price their products to people to make a profit and each business has a specific way that works for them. Just like eBay and gum tree with their auction option.

Place (distribution)

Normally place in offline channels aim to reach a wide range of people when distributing their products, where as online customers have access to all brands and shops online and can have it delivered to their front door (Chaffey.D & Ellis-Chadwick.F, 2016). This is what makes it such an easy process for consumers. Taking out the middle man being the retailers, small business will slowly start to become extinct from my point of view with the technological increases.

Promotion

The internet is becoming the greatest way to promote a business as social media leads the way with most of the world’s population to own some sort of social platform. I know all my friends have at least one or more social media platforms! And websites are becoming smarter with browser history displaying previous sites and goods you have searched. How creepy to think they are almost watching your every move (Chaffey.D & Ellis-Chadwick.F, 2016)?